Why is the Michelin Man not black?
The tires we use today are still made, primarily, of rubber. But while the tires of today are black, natural rubber isn’t. Rubber, in its natural form, is white, as seen here. And when Michelin was founded, they made white tires.
Is the Michelin Man a marshmallow?
Best known for the unforgettable Michelin man logo, or the “tire logo marshmallow man”, Michelin has one of the best mascots in the industry.
Michelin is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.